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For Founders · 2026

4 weeks. Build a smarter
business with AI.

Built for entrepreneurs and business leaders who want to grow smarter, faster, and more efficiently. Use AI as a growth partner — from developing the product, doing competitive research, creating content, finding leads, and streamlining finance, HR, and operations.

4 Weeks
Live cohort · 2 sessions each
14 Modules
Every critical business function
20 Max
Seats per cohort
10–30 Hrs
Total programme time
$2.9T

the projected economic value AI will add to global SMEs by 2030. Founders who build AI into their operations now won't just survive the shift — they'll define what the next era of business looks like.

14

hands-on modules covering every critical function of a growing startup — from idea validation and product development to sales, marketing, hiring, and expansion into new markets.

3x

the average speed advantage founders in our programmes report when using AI across research, content, operations, and customer acquisition — compared to how they worked before.

AI isn't a feature.
It's your unfair advantage.

Most founders dabble with AI. The ones who win build it into every layer of their business — from how they research markets to how they retain customers. This programme shows you exactly how.

01 / AI as your co-founder
AI as your co-founder

Every startup decision gets smarter with AI. Market research in hours, not weeks. Customer discovery at scale. Competitor analysis on demand. AI doesn't replace your judgment — it amplifies it.

02 / From zero to launch
From zero to launch

Whether you're pre-revenue or already scaling, the programme meets you where you are. You'll leave with tools and workflows running across every key business function — not theory, real systems.

03 / The complete founder toolkit
The complete founder toolkit

Ideation, product, brand, marketing, sales, operations, talent, and expansion — all covered. This is the only programme built for the full lifecycle of a startup.

For founders who want to
move faster with less.

You're building something. AI is the lever. This programme is for founders who are done watching competitors move faster with fewer people.

Right For You Founders ready to build

  • You're building a startup or SME and want to move faster
  • You're a founder who spends too much time on work AI can do
  • You want to use AI across the full business — not just one function
  • You're doing the work of 5 people and need leverage
  • You want to grow into new markets without growing headcount
  • You're an operator, COO, or GM wanting to build AI-native systems

Not the Fit When to look elsewhere

  • You want theory without application to your actual business
  • You're looking for a generic "intro to AI" overview
  • You already have a dedicated AI team handling this

4 weeks. 8 sessions.
One capstone every session.

Each week has a theme. Each session has a live capstone. Every single deliverable is something you own, deploy, and use from Monday morning.

Validate Faster, Build Smarter

"The best founders don't guess. They research faster." — Week 1 gives you the tools and workflows to validate ideas, size markets, map competitors, and build your business canvas — faster than any team without AI could.

W1 / Session A
Idea to Opportunity & Market Research
From hunch to evidence in one afternoon
  • AI-powered idea validation: from hunch to evidence in one afternoon
  • Market sizing with AI: TAM, SAM, SOM in hours not weeks
  • Customer discovery at scale — surveys, interviews, social listening
  • Finding the insight your competitors missed
Session Capstone

A validated market opportunity report for your business idea — evidence-backed, sized, and ready to present.

W1 / Session B
Competitor Research & Business Canvas
Build the full picture before you build the product
  • Competitor intelligence: products, pricing, positioning, gaps
  • Designing your Business Canvas with AI assistance
  • Stakeholder mapping: investors, partners, suppliers, regulators
  • Mastering stakeholder management strategies
Session Capstone

A complete business model canvas with a competitive intelligence brief — your unfair insight, documented.

Build Product & Go-to-Market

"Ship faster. Sound bigger. Spend less." — Week 2 is where you build your product brief and launch strategy. From feature roadmaps powered by customer data to a complete GTM strategy and brand identity starter kit.

W2 / Session A
AI in Product Development & R&D
From feedback to roadmap in one session
  • AI tools for product ideation, prototyping, and user testing
  • Feature prioritisation frameworks powered by customer data
  • Technical R&D acceleration: literature review, patent search, feasibility
  • From feedback to roadmap in one session
Session Capstone

A product brief with AI-generated user persona research and feature roadmap — ready for your team or investors.

W2 / Session B
Go-to-Market & Brand Strategy
Sound bigger than your team. Move faster than your competition.
  • Crafting a go-to-market strategy with AI scenario modelling
  • Brand positioning: voice, visual identity, and narrative
  • Pricing strategy with AI competitive benchmarking
  • Content creation at scale: photography concepts, video scripts, ad copy
Session Capstone

A complete GTM strategy document and brand identity starter kit — ready to execute immediately.

Grow Without Growing Headcount

"AI is the team member you can't afford not to hire." — Week 3 turns you into a marketing and sales machine. You'll build automated content pipelines, live prospecting systems, and a partnership target list — all powered by AI.

W3 / Session A
Marketing at Scale with AI
Content pipelines that run themselves
  • Content marketing pipelines that run themselves
  • Social media, email, SEO — AI-native workflows for each
  • Paid advertising: brief to creative to optimisation loop
  • Analytics: reading signals with AI, not spreadsheets
Session Capstone

A running 30-day AI-powered marketing system — live, automated, and generating content before you leave the session.

W3 / Session B
Sales & Lead Generation
Your pipeline, running without you
  • Supercharging your sales pipeline with AI prospecting
  • Personalised outreach at scale: email, LinkedIn, WhatsApp
  • CRM intelligence: lead scoring, follow-up, deal forecasting
  • Finding talent and strategic partnerships with AI
Session Capstone

A live sales prospecting system and a strategic partnership target list — both running and ready to use.

Sustain, Scale & Expand

"Build the business that outlasts the hustle." — Week 4 is your exit velocity. Customer success, churn prevention, new market expansion, personal branding as a founder, and your complete 90-day AI transformation roadmap.

W4 / Session A
Customer Success & Retention
Keep what you earn
  • AI-powered customer success: onboarding, check-ins, renewal
  • Churn prediction and intervention — before it happens
  • Building a customer community and feedback loop with AI
  • Customer lifetime value optimisation
Session Capstone

A customer retention playbook and automated success workflow — reducing churn without adding a single headcount.

W4 / Session B
New Markets, Personal Brand & Sustainability
The 90-day plan that starts on Monday
  • Expanding into new markets with AI insight: ASEAN opportunities
  • Personal branding as a founder: why it matters and how AI helps
  • Building a sustainable business model: ESG, cost efficiency, AI governance
  • Your 90-day execution plan: what to automate, what to delegate, what to own
Final Capstone

A complete AI business transformation roadmap — every function mapped, prioritised, and ready to execute on Monday.

What you graduate with.

Six distinct, deployable outcomes — not certificates of attendance, but real business assets you built and own from day one of the programme.

01
Validated Market Opportunity

Not a slide. A real research report proving your market, sizing your opportunity, and identifying your edge — built on AI-powered research in a single session.

02
Running GTM System

A complete go-to-market playbook with brand strategy, pricing intelligence, and a content engine that actually runs — not a template, a live operating system.

03
30-Day Marketing Machine

A live, automated marketing pipeline across content, social, and email — running before you leave the programme. Not scheduled. Actually publishing.

04
Live Sales Prospecting System

An AI-powered outreach system finding and qualifying leads while you sleep. Built, tested, and running with real prospects by the end of Week 3.

05
Customer Retention Playbook

An automated customer success workflow that reduces churn without adding headcount. Onboarding, check-ins, and early warning systems — all running without manual input.

06
90-Day AI Transformation Roadmap

Every business function mapped, prioritised, and ready to execute. The most valuable document in your startup — your AI playbook, built with your actual business in mind.

Three types of founders.
One programme.

Whether you're validating your first idea, scaling a growing SME, or running operations for an established business — this programme works at your stage.

Track A
AI for Pre-Seed Founders

Idea-stage founders, solo founders, and pre-revenue startups

  • Validating your idea before you build anything
  • Customer discovery without a team or a budget
  • Building an MVP brief with AI assistance
  • First-version GTM strategy and brand positioning
  • Bootstrapped marketing and outbound with AI leverage
Track B
AI for Growth-Stage SMEs

Founders with product-market fit looking to scale operations

  • Scaling marketing output without scaling headcount
  • AI-native sales and prospecting systems
  • Customer success automation for retention and LTV
  • Operational efficiency: hiring, finance, and reporting
  • Expanding into ASEAN markets with AI market intelligence
Track C
AI for Operators & GMs

COOs, GMs, and operators building AI-native business systems

  • Mapping and automating your highest-cost manual workflows
  • AI governance and responsible deployment across the business
  • Building AI-first teams: hiring, onboarding, and culture
  • KPI dashboards and operational intelligence with AI
  • Vendor, partner, and supplier management with AI

We Show. You Choose.

We introduce you to the full AI ecosystem — 1,000+ tools across 40 categories. You pick the ones that fit your startup, your product, and your vision. Your AI stack. Your rules.

Explore the Directory →

Ready to build the AI-native startup?

The next cohort is forming now. Maximum 20 founders. Apply early — seats are allocated on a first-come, first-confirmed basis.

Reserve Your Seat →

Everything in one cohort.

No hidden extras. No upsells. Everything you need to build an AI-native business is inside the programme — from your first session to your final capstone.

What's included

Four weeks of live instruction with founders and operators who use AI daily — plus every tool, audit, and community resource you need to run with it after the programme ends.

  • 4 live weekly sessions with founders and operatorsAll live — built and delivered by people actively using AI in their businesses
  • Access to the Cocoon AI Tools Library1,000+ curated tools across 40 categories, continuously updated
  • 1:1 business AI audit (30 min)A dedicated session mapping your specific business to AI opportunities — personalised to your stage and function
  • All session recordingsLifetime access to every session recording — rewatch as your business evolves
  • Community accessFounder cohort + alumni network — peers building AI-native businesses across Asia
  • Certificate of completionCocoon AI for Startups & Founders — evidence of capability and commitment

What this is not

A passive lecture series — you build something every session
Theory without application to your actual business
A generic "intro to AI" overview — everything is founder-specific
A course you forget — you leave with 6 live business deliverables
A one-size-fits-all curriculum — every capstone maps to your startup
Next cohort
Forming now
Maximum 20 founders. Seats allocated on first-come, first-confirmed basis.
Apply Now →

Taught by people who
build with AI every day.

Every Cocoon trainer is a founder, operator, or growth leader who uses AI daily and sees measurable returns. These aren't academics — they're practitioners showing you what's working inside real businesses right now.

"These aren't just programmes and modules for us. These are skills we use on the daily — building our own businesses with AI. All trainers are founders, operators, and growth leaders who are actively seeing returns. We teach what we do."
Cocoon AI for Startups & Founders

The AI-native startup wins.
Every time.

Every week you wait, your competitors are compounding their AI advantage. Start building yours.

Apply for the Next Cohort → Book a Discovery Call →
4 weeks · 14 modules Max 20 founders 6 live deliverables 1:1 business AI audit

More from Cocoon.

Beyond the programme — tools, games, and resources to keep building after the cohort ends.